YouTube Music builds up a head of stream

The free video site now operates the world’s fastest-growing paid music service with more than 50-million subscribers

02 September 2021 - 20:24 By Lucas Shaw

YouTube has signed up more than 50-million paid subscribers to its music service, a major milestone for Google’s video site that has long been criticised by record labels and Hollywood studios for giving away their work for free. 

That 50-million figure includes people paying for YouTube Music and customers for YouTube Premium, who get music as part of their subscription, as well as customers still on a trial basis. The company didn’t disclose how much revenue it was generating from its subscriptions, nor the average price the users paid...

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