Furmark: the fur industry’s desperate bid to get out of a hairy situation

Programme promises consumers animal welfare and sustainability in what could be a last stand to bring back business

11 January 2022 - 19:38 By Irina Anghel and Angelina Rascouet

Few products have suffered a bigger image implosion than fur. Once a status symbol for the rich, rock stars and royalty, it’s increasingly become stigmatised, a fashion fail synonymous with animal suffering and the ostentatious display of wealth...

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