How David Beckham’s undies gave rise to a start-up, then saw it go limp

Its first trial of ‘television commerce’ in 2014 fell flat, triggering litigation that is only due to go to trial this year

13 February 2022 - 16:18
By Drake Bennett

Its first trial of ‘television commerce’ in 2014 fell flat, triggering litigation that is only due to go to trial this year

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