India plans tougher ad curbs on liquor makers
Surrogate ads could bring fines for companies and bans for celebrities endorsing tobacco and liquor ads deemed misleading
04 August 2024 - 20:58
India, which bans direct advertising of liquor, is set to announce sweeping rules that will bar even surrogate ads and sponsoring of events, which could force firms such as Carlsberg, Pernod Ricard and Diageo to redraw marketing campaigns...
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