Fun-loving, frugal: how to market to millennials

05 April 2015 - 02:00
By Jeremy Maggs

You've seen them before, roaming malls and attending concerts. They wear brands you've never heard of and have smartphones attached permanently to their hands as they absorb and exchange information at the speed of an opposition member raising a point of order in parliament. They're smarter than you were at their age, have strong, intractable opinions and are the final frontier marketers have to conquer.

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