The 'we are one' campaigns need substance, not just hype

With a predictable inevitability after the horrific death last weekend of a Mozambican, Emmanuel Sithole, in Alexandra, Johannesburg, the anti-xenophobia campaigns have started. Corporate South Africa has been quick to jump on the bandwagon, trying to insert its own hashtag into the debate. Corporate hopes that the strategy will work effectively are about as well-founded as the hopes of a fearful migrant worker that his journey across the Beitbridge border will be speedy and that there will be a...