Take surveys with more than a pinch of salt

Apart from Ed Miliband's awkward mastication of a bacon sandwich, which no doubt will inspire a ribald advertising campaign of some sort, the UK election raised a far more important issue - the veracity of believable market research. The professional association that governs British polling organisations is to launch a full inquiry into the huge inaccuracy of polling during the election campaign, saying it would look at apparent bias in polls across the board that saw large disparities between t...