Innovation matrix allows companies to plan for disruption

Long before the dawn of Internet Man, in the dark ages of 1990, management consultant Geoffrey Moore wrote Crossing the Chasm, which explained why hi-tech products fail even when they win the adoration of early adopters. He used the established technology adoption life cycle, a bell curve that shows how products are first taken up by innovators, then early adopters, followed by the early majority, and then tailing off with the late majority into the slumber zone of the laggards.