H&M South Africa is considering offering credit to customers - an unusual move for the largely cash retailer. This is in spite of the recent debacle when the group's "racist" advert triggered a global backlash. Following the trashing of six local H&M stores by the EFF, its stores were temporarily closed. The prospect of extending credit in South Africa has been up for discussion for months, but country manager Par Darj wants to assess what proportion of sales could be credit sales and why some apparel retailers have reduced their exposure to credit. The world's second-largest clothing retailer has been flourishing in South Africa since it opened its first store in the V&A Waterfront in Cape Town in 2015, but has met with some challenges. The retailer apologised for the advert, which features a five-year-old black boy from Sweden in a hoodie with the wording "Coolest Monkey in the Jungle". In 2015, the retailer was challenged for having no black models in its marketing materials. The...
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