The app is the US technology giant’s latest attempt to extend its reach into emerging markets such as sub-Saharan Africa, where Facebook is also making inroads. Younger consumers are increasingly demanding quicker internet speeds and cheaper phones to go about their business, while MTN and Vodacom see the digital space as their fastest-growing market.
The new app will be available in 26 countries in sub-Saharan Africa and will be pre-installed on Android Oreo, Go edition devices. The company also plans to make it available in other emerging markets, including India, Brazil and Indonesia, Masito said in an interview.
It can be downloaded right now on the Google PlayStore.