My Brilliant Career: A love of music events got this girl rocking ’n’ rolling
Manuela Dias de Deus is the director and founding member of entertainment marketing and communications agency One-Eyed Jack
Tell me about the work you do. We work with events promoters to market their festivals and brands, all in the entertainment marketing space. What drew you into your industry, and what keeps you working in it? I've always loved outdoor music events - the sun on my shoulders and happy people relaxing and enjoying great tunes. When I finished studying public relations, I realised the corporate world wasn't for me, so I went into event marketing instead. It's the people that keep me in the game. They all feel real, solid, hardworking and good-humoured. What would readers find surprising about your job? Celebrities are people too! What do you love most about your work? Cracking a solid campaign idea. When you hit gold, everything else just seems to fall into place. Watching the excitement on your team's face when the ideas start flowing is just priceless. What makes your job stressful? Keeping your game-face on when it feels like you're on your 100th event that month. We create big brand...
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