ARTHUR GOLDSTUCK: New Mustang shows old brands how to ride hi-tech horse

04 August 2019 - 00:03 By Arthur Goldstuck

Sports cars are not usually an appropriate analogy for business strategy. They tend to be excessive in price, speed and conspicuous consumption. But some vehicles become so iconic that the secret of their brand longevity becomes a pointer for the business world.

As the era of the smart car dawns, such icons also serve as a lesson for traditional businesses moving into the digital age. That is a key message delivered by the new edition of the legendary "muscle car", the Ford Mustang...

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