ARTHUR GOLDSTUCK: New Mustang shows old brands how to ride hi-tech horse

04 August 2019 - 00:03 By Arthur Goldstuck

Sports cars are not usually an appropriate analogy for business strategy. They tend to be excessive in price, speed and conspicuous consumption. But some vehicles become so iconic that the secret of their brand longevity becomes a pointer for the business world...

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.