HomeChoice bucks trend with 'omnichannel' sales approach

15 March 2020 - 00:08 By NTANDO THUKWANA

HomeChoice's increased digitisation and investment in physical stores have started to pay off at a time when retailers are coming under increasing pressure.

The homeware retailer, which has been synonymous with the direct-to-consumer model since its formative years when it established itself as a mail-order retailer, is relying on agents, call centres and the internet to generate sales...

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