OpenView now powered by two million homes
A one-off fee for the decoder, satellite dish, and installation is all that’s required to activate SA’s first free-to-air platform
In the highly competitive, content-driven space of providing world-class entertainment to South Africans whose power of choice is more diverse than ever, two million households have chosen OpenView as their go-to viewing option.
Launched in 2013, SA’s first free-to-air satellite platform has shown progressive growth, and now activates more than 35,000 households per month.
In 2014, OpenView found its way into 37,000 households, and in just over a year, the brand witnessed a staggering 45% increase in activations. The platform continued to grow exponentially, seeing its most impressive growth between 2016 to date.
To describe SA as a sporting nation would be an understatement, and OpenView knows all too well the importance of the role of sport in SA. A priority for the platform was to bring global sport stars into the homes of the brand’s ever-increasing audience. International partnerships were forged and have resulted in the broadcasting of selected live matches from the top-tier of English Premier League football, and transported its audiences courtside with a National Basketball Association (NBA) multiyear deal.
The deal makes OpenView the official free-to-air broadcast partner of the NBA in SA. There is no such thing as too much football, just ask any fan. Bundesliga is back, and the brand’s agreement for Germany’s premier football league allows OpenView to bring viewers every second of selected matches, throughout the 2019/2020 season, on the news and sports channel 120.
“This is indeed an impressive growth achievement for the platform, more so in an increasingly competitive digital era, where viewers enjoy diverse content and platform alternatives at the simple push of a button,” says eMedia Investments COO Antonio Lee.
“The fact that we can celebrate viewership in two million homes around the country is testimony that our viewers approve of the quality of our OpenView content. As eMedia gears to release its annual financial results in the coming weeks, we look forward to seeing how the two million activations have positively affected our financial results. This will also assist with our planning and projections for additional content in our 2020/2021 fiscal.”
South Africans demand choice and quality
OpenView boasts more than 16 television and radio channels, offering viewers unlimited entertainment that caters for the whole family. The top favourites, most of which are available in HD, are eMovies, eMovies Extra and eToonz.
OpenView has changed the game, and it could not be easier to join. Viewers don’t want to work hard to be entertained. A one-off fee for the decoder, satellite dish, and installation is all the effort required. There are no contractual obligations or monthly payments. The most difficult part about OpenView is deciding what to watch, when, and who gets the remote.
Changing lives and keeping South Africans informed and entertained is at the forefront of what keeps OpenView alive.
The two million-viewer milestone is one to celebrate, and OpenView is showing its appreciation to all South Africans who trust us in their homes by giving the keys to two homes, valued at R2m each, to two loyal viewers.
The competition, a collaboration between OpenView and Defy, the major SA appliance manufacturer, resulted in a TV game show called Super Fans where two viewers will walk away with two homes.
Details of the competition and the two lucky winners will be announced after the grand prize handover.
This article was paid for by e.tv.