MIKE SILUMA: Clicks is a lesson for complacent companies

13 September 2020 - 00:02 By Mike Siluma

Actions, says the old adage, speak louder than words. So when a company causes offence, and then repudiates the wrongdoing as discordant with its values, should we believe it? Do we trust the PR disclaimer, or do we judge the company by its actions? Following a public outcry over its racist advert, hair product maker TRESemmé was quick to point out that the offending plug was "not in line with the values of its brand, or [those] of Clicks", on whose website it was published...

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