Court says alcoholic fruit drink is really a beer

The SAB products affected by the order include Brutal Fruit Ruby Apple Spritzer and Brutal Fruit Strawberry Rouge Spritzer

13 December 2020 - 00:09 By NICK WILSON

Distell, Africa's biggest wine, cider and spirits producer, has won a high court battle against rival SA Breweries (SAB), over SAB's use of "alcoholic fruit blend" to describe two of its Brutal Fruit Spritzer products. Distell said the drinks were made from maize and should be labelled ale.

After an agreement between the two companies, the high court in Cape Town interdicted and restrained SAB from distributing, marketing or selling the two variants as alcoholic fruit beverages...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.