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ARTHUR GOLDSTUCK: Digital signage grows up
Out with digital billboards sold on a per-play basis, in with AI and machine learning that has the back-end data making recommendations to the screen
14 March 2021 - 00:13
When the pandemic took millions of cars off the road and shut down industry, live entertainment and events, it also took out the out-of-home (OOH) advertising industry. With no-one there to spot your billboard on the highway or digital signs in shopping malls, it was unlikely you would plaster your messages across public spaces. ..
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