SIGNPOST

ARTHUR GOLDSTUCK: Digital signage grows up

Out with digital billboards sold on a per-play basis, in with AI and machine learning that has the back-end data making recommendations to the screen

14 March 2021 - 00:13 By Arthur Goldstuck

When the pandemic took millions of cars off the road and shut down industry, live entertainment and events, it also took out the out-of-home (OOH) advertising industry. With no-one there to spot your billboard on the highway or digital signs in shopping malls, it was unlikely you would plaster your messages across public spaces. ..

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.