Worried Olympic sponsors wrestle with how to get bang for their bucks

Billions at stake as pandemic plagues showpiece games

06 June 2021 - 00:02 By Agency Staff

With less than two months left until the start of the Tokyo Olympic Games, Japan’s Asahi Breweries still doesn’t know whether fans will be allowed into stadiums to buy its beer.

Japan has scaled back its Olympic plans amid the Covid-19 pandemic and a slow vaccine rollout. Now, foreign spectators won’t be allowed into the country and organisers have yet to decide how many domestic spectators, if any, can attend...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.