Huawei and Wavemaker launch new, innovative digital advertising platform

Huawei Ads challenges the established platforms in advertising space

27 July 2021 - 08:00
Wavemaker has already put Huawei Ads to good use for one of its large FMCG clients.
Image: Supplied/Huawei Ads Wavemaker has already put Huawei Ads to good use for one of its large FMCG clients.

Multinational technology company Huawei has partnered with Wavemaker SA, the regional division of the world’s fifth-largest media company, to roll out Huawei Ads.

The new advertising platform is disrupting a space that has seen little disruption in recent years, with monoliths largely dominating unchallenged.

But now an alternative and enhanced approach to advertising is here.

Huawei Ads is equipped to ensure advertising reaches the right people at the right time. Ads are selectively delivered to Huawei’s 700-million monthly active users in more than 220 global markets with seamless precision. They’re cost effective and can easily be adjusted to extract the most value out of any advertising budget.

“When we heard about Huawei Ads, we knew that it was something we wanted to be involved in,” says Shaun Frazao, head of digital and content at Wavemaker, “We’re delighted to be the first media agency in SA to put Huawei Ads to use. Being able to execute this new platform here feels nothing short of revolutionary.”

Huawei has been developing its own operating system HarmonyOS, which first rolled out on selected smart TVs in August 2019, and became available on Huawei’s smartphones, tablets and smartwatches in June 2021. This transition affected Huawei’s advertising strategy and drove the development of a new advertising platform alongside its new OS.

Always at the forefront of innovation, Huawei stopped at nothing to create a pioneering solution, and Huawei Ads was born.

“Huawei Ads is Huawei’s first proprietary advertising platform, and it achieves everything we set out to achieve,” says Adam Xiao, Huawei Mobile Services MD in the Middle East and Africa. “It offers a real-time bidding protocol, detailed reporting and insights, and valuable creative campaign optimisation tools.  

“As we sought a partner to implement Huawei Ads in SA, Wavemaker was an obvious choice. We love the synergy in our approaches to tackling advertising differently, and believe Huawei Ads will live up to its great potential in Wavemaker’s hands.” 

Wavemaker has already put Huawei Ads to good use for one of its large fast-moving consumer goods (FMCG) clients. The campaign was hugely successful: 1.7-million impressions were achieved, the average clickthrough rate was a remarkable 3.12%, and the average cost per click was just 26c. “The performance of the campaign is testament to the quality of Huawei’s platform and the value it offers. We’re already working on Huawei Ads campaigns with our other clients.”

Huawei has a huge presence in the SA market, none of which will be tapped without making full and effective use of Huawei’s new platform. “If you want to reach Huawei users, you have to be using Huawei Ads,” says Frazao. 

This article was paid for by Huawei Mobile Services.