ARTHUR GOLDSTUCK: The new ‘omni’ rule of business
The omnichannel concept is moving rapidly from the retail environment into the general business world
22 August 2021 - 00:04
If one looks up the definition of “omnichannel”, one is likely to find something like “retail that integrates different methods of shopping”. Amid exploding e-commerce it has become an essential strategy, combining physical and digital shopping, with the two supporting each other wherever possible. The success of a physical retailer adding online shopping is heavily predicated on the effectiveness of its omnichannel strategy...
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