Rolling with the punches in Nigeria
Challenges of business in Africa's biggest market can be beaten
12 September 2021 - 10:51
Nigeria, as the biggest economy in Africa, held great promise as a large, lucrative market for global and South African companies with aspirations to expand on the continent, but it has become the bane of existence for many companies as they have faced infrastructure and currency issues and, in some cases, did not adjust their business models to suit local conditions...
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