WATCH | Quality millennial talent can take your brand to the next level

One of the greatest challenges in the media and marketing industry is finding good, or great, employees. SA is burdened with a huge unemployment crisis, along with significant skills shortages. The media industry is ripe for new talent but developing it in a highly competitive industry is a big ask.

Hiring millennials can be difficult as they continuously seek new challenges, and are less interested in holding long-term positions in one organisation or sector. But millennials are also known to bring youthful enthusiasm and a fresh perspective to their roles, making them a valuable addition to the team. They can provide important insights to marketing strategies that resonate with the youth.  

So, how can companies attract the best millennial talent to help their brands succeed? And, what are young people looking for when applying for marketing roles? 

These questions were explored during a recent Sunday Times GenNext webinar, hosted in partnership with Yellowwood, and featuring experts from brands nominated as the “coolest companies to work for” by the youth of SA, and agencies that have worked with these “cool companies”.

Watch a recording of the webinar above.

Sunday Times GenNext is presented in partnership with headline partners, Gautrain Management Agency, Brand SA as well as display partners, Cliff Central and Aldor Africa (Pin Pop).

The highly anticipated Sunday Times GenNext Awards will be held on September 16 2022 during a live-streamed hybrid event, where SA’s coolest brands will be honoured.

In an interactive showcase on September 15, 300 young people will gather to engage with brands through displays, activations and competitions at the Empire Conference & Events Venue in Parktown, Johannesburg.