WATCH | The 2022 Sunday Times GenNext Awards

Now in its 18th year, the annual Sunday Times GenNext survey is considered the leading barometer of what SA's youth find on-trend and aspirational, and delivers insights that are valued by brand management, advertising and marketing professionals.

In a country where nearly a third of the population is under 18, understanding the consumer aspirations of this increasingly active demographic is important for anyone looking to position a brand or service to this group who, in a few years, will become income earners and spenders.

The results of this survey also determined the winners of the 2022 Sunday Times GenNext Awards, which were announced during a hybrid event in Johannesburg on September 15.

Watch the recording of the awards ceremony above to find out which brands were named SA’s coolest across various consumer, celebrity and product sectors.

Sunday Times GenNext is presented in partnership with Yellowwood, Africa's leading marketing strategy consultancy. It would not be possible without these valued sponsors: Gautrain, BrandSA, Proudly South African, Mercedes-Benz, Standard Bank, Pin Pop, Doritos, Telkom, McDonald’s and Cliff Central.