Long4Life ‘undervalued’ as shifts signal likely delisting

Structural review, Joffe move both point to new era beyond the gaze of ‘capricious shareholders’ for lifestyle investment firm

17 October 2021 - 00:05 By THABISO MOCHIKO

Brian Joffe, CEO of investment group Long4Life, says the expression of interest the company received from a local entity didn’t come as a surprise because listed companies with a small market capitalisation have been undervalued. 

Long4Life, which owns retail brands such as Sportsmans Warehouse, Outdoor Warehouse, personal care company Sorbet, and Chill Beverages — whose brands include  Score and Fitch & Leeds —  announced on Thursday that it had received an unsolicited offer for the entire business and that Joffe will step down in February to take on the role of chair. ..

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.

Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.