Inflation hasn’t hurt consumer giants Nestle, Unilever — yet

Shoppers could abandon big brands for value retailers

24 October 2021 - 00:00 By ANDREA FELSTED

Who says inflation is bad? Rising prices are helping some consumer giants deliver their strongest growth in years. But look a little further ahead, and this could be as good as it gets for them for a while. 

Inflation in everything from coffee to packaging is accelerating. Ultimately, shoppers will have to pay, and when further price increases are passed along to them there’s a strong chance they will rein in their purchases of big brands and flock to value retailers. ..

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