Inflation hasn’t hurt consumer giants Nestle, Unilever — yet

Shoppers could abandon big brands for value retailers

24 October 2021 - 00:00 By ANDREA FELSTED

Who says inflation is bad? Rising prices are helping some consumer giants deliver their strongest growth in years. But look a little further ahead, and this could be as good as it gets for them for a while. 

Inflation in everything from coffee to packaging is accelerating. Ultimately, shoppers will have to pay, and when further price increases are passed along to them there’s a strong chance they will rein in their purchases of big brands and flock to value retailers. ..

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.

Questions or problems? Email or call 0860 52 52 00.