Innovation through sensory exploration

05 November 2023 - 00:00 By ARTHUR GOLDSTUCK

Many organisations wrestle with the concept of innovation, mainly because they tend to believe business should be done the way it always has been. As a result, many great firms that were around before the dawn of the commercial internet in 1990 no longer exist. From Daewoo and Olivetti to Pan Am and Sears, their histories, management styles and legacy cultures made them unable to compete in a new era...

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