Revamped Showmax anticipates African boom

MultiChoice is poised to cash in on new streaming opportunities

19 November 2023 - 00:00

By THABISO MOCHIKO

As video streaming starts showing signs of profitability in the medium term, MultiChoice is positioning ShowMax to benefit from an expected boom in Africa to help it achieve an ambitious target of doubling total subscribers to 50m in five years.

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