Big Read
Advertising industry’s storyboard needs sharper pencils
Creativity is lacking and output is mediocre, say agency bosses
01 December 2024 - 00:00
The advertising industry needs a major creative revamp to regain its spark as it grapples with cost pressures from clients and the rise of artificial intelligence (AI) that is encroaching on human tasks and posing a threat to the industry. ..
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