AI can tell the ‘truth’ for business

Mike Abel of M&C Saatchi Group for South Africa unpacks ‘behaviourtech’

18 February 2024 - 00:00

By ARTHUR GOLDSTUCK

A simple concept underpins a groundbreaking new approach to market research and marketing technology. Irish-based company Sens has it emblazoned as a slogan on its website: “Behaviour is truth.”

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