International sports’ appetite for Africa could boost economies

African countries would do well not to focus solely on sports such as football, which are already popular on the continent. So-called challenger sports can also be economically beneficial

03 March 2024 - 00:00

By Tony Simpson and Paul Calvey

African countries would do well not to focus solely on sports such as football, which are already popular on the continent. So-called challenger sports can also be economically beneficial

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