IFA expo to take tech beyond AI

The largest and most influential consumer electronics trade show in Europe makes for a fascinating juxtaposition of minnows and giants

08 September 2024 - 00:00 By ARTHUR GOLDSTUCK

If AI was a brand, people would be forgiven for assuming there was only one exhibitor at the IFA (Internationale Funkausstellung) tech expo that kicked off in Berlin on Friday. It is startling to discover there are more than 2,000 exhibitors, with a vast proportion trumpeting AI as the most important feature of their products...

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