If local is lekker, why aren’t South Africans buying it?
A catchy slogan won’t build an economy
13 April 2025 - 00:00
South Africans are among the most patriotic people you’ll ever meet. We’ve been chanting “local is lekker” for years. But when it comes to actually supporting home-grown businesses, especially small and medium enterprises (SMEs), our wallets often tell a different story...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
There’s never been a more important time to support independent media.
From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.
For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.
Already subscribed? Sign in below.
Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.