CREATIVE CLUB: Bright sparks unite

15 December 2011 - 02:14 By Refilwe Boikanyo
The Bell Light, a US Common Pitch finalist
The Bell Light, a US Common Pitch finalist

A new platform - with "parties to save the world" - encourages entrepreneurs to creatively solve tough challenges.

COMMON Pitch was founded by four Americans in the design, advertising and digital industries.

They all like to think out of the box.

"COMMON Pitch celebrates entrepreneurs and their socially conscious concepts in a creative, entertaining and inspiring environment," said COMMON co-founder Rob Schuham.

Culminating in an event, "the entrepreneurs swiftly fill us in on their world-changing ideas and celebrity judges give feedback. There's entertainment, cocktails, friends - it's a party to save the world."

COMMON Pitch has teamed up with the Design Indaba, and a COMMON Pitch South Africa event will be held in Cape Town next year.

Before the party takes place, local creatives and entrepreneurs have to submit original ideas that meet the COMMON Pitch: South Africa brief.

"Entrepreneurs with creative concepts or early stage start-ups with the potential to create positive change in Africa are encouraged to submit their applications. In other words, we're interested in ideas specific to education, health or hunger," said Alex Bogusky, COMMON co-founder and an Adweek Creative Director of the Decade.

"We ask that they contain the potential to significantly improve the quality of life of African citizens."

From the submissions, 10 finalists will be chosen to present their ideas at the party and potentially receive $25000 in prize money.

But why is a party so necessary?

"Entrepreneurs belong in the spotlight. [They should be] backed by a creative band of supporters, and celebrated by a crowd who are inspired to be like them," said Schuham.

"COMMON Pitch is our way of designing an environment where those things can happen.

"Like we say, saving the world has to be fun, otherwise who is going to do it?"