Marketers & politicians have more in common than you'd think

03 April 2016 - 02:00
By Ndumiso Ncgobo

Being a fellow of slightly rotund dimensions is not good for one's self-esteem. It's extremely unpleasant to glimpse the bulge between your rapidly inflating mammaries and your groin. And this is why, when a friend's wife invited us on a 5km hike on Easter Saturday, I agreed enthusiastically on behalf of the family.

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