Album Review

Eminem's 'Revival' is a portrait of the rapper as an old man

Lukewarm is the general theme of Eminem's newest album

21 January 2018 - 00:00

You know that awkward moment when, after a sweaty trek through the desert, you arrive to find that Ozymandias has feet of clay? To be honest you had an inkling this may be the case but hope, that mother of undiscovered disappointment, convinced you that things may be different. That feeling of being expectably underwhelmed sums up one's experience of Eminem's latest album, Revival. 
The writing has been on the wall since somewhere between Relapse and Recovery his six and seventh albums respectively.

The problem was not so much the quality of his work as it was the proclivities of the hip-hop audience. In the late '90s and early 2000s Eminem was fresh, Ozymandias newly wrought. The idea of a white rapper who could go toe to toe with a Blueprint - (arguably his best album) era Jay-Z was rare in hip-hop.
That combined with his controversial lyrical content made him the bestselling artist in America for the 2000s. That, however, was back when the world was addicted to battle rap ciphers, durags and FUBU. The listening public was tickled by stories of graphic violence and rappers who could spit verses rhyming the word orange and freestyle from the top of their heads...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day, Financial Mail or Rand Daily Mail websites? Sign in with the same details.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.