Gain insight into SA’s youth market at the Sunday Times Generation Next Youth Marketing Conference

Tap into the minds of talented marketers, strategists and speakers at the youth marketing conference

21 May 2018 - 14:47
Sunday Times Generation Next Youth Marketing Conference 2017
Sunday Times Generation Next Youth Marketing Conference 2017
Image: Michael Edwards

Following the success of the inaugural Sunday Times Generation Next Youth Marketing Conference in 2015, the fourth conference takes place on June 14 in Johannesburg.

Musa Kalenga ,the author, marketer, entrepreneur and one of the Mail & Guardian’s Top 200 Young South Africans, will be master of ceremonies at the conference. Expert speakers will take guests through all aspects of the marketing handbook that connects every brand, marketing, media and advertising professional who is serious about hacking into the younger generation.

Considering the demographics in South Africa, there are township youths, as well as those who live in urban and rural areas, each with their own interests, likes and dislikes. It is imperative for brands to define their target markets and tailor their messaging for each market, instead of trying to reach the youth as a whole.

The following panel discussions and speakers will uncover youth trends and insights to help brands build sustainable relationships with the different youth silos and age groups.

Content and creative advertising to conquer the young minds behind the devices:
Peter Khoury, chief compliance officer, TBWA HL
Mongezi Mtati, marketing manager, Ornico Group

How digital disruption is changing media consumption of youth:
Siya Sangweni, brand manager and show host,
Gareth Cliff, radio and television personality
DJ Sbu, businessman, motivational speaker and radio personality

Responsible marketing to the youth- the blurred lines:
Nikki Bush, creative parenting expert, speaker and bestselling author, Nikki Bush & Associates

Tapping into tech – making the connection between brands and the youth:
Ian Russel, CEO, BCX
Vinolan Pillay, Nedbank

Reasons why you should attend:

  • Access to leading local experts in youth advertising, marketing and branding
  • Gain insights on various youth marketing related topics
  • Share new ways of thinking and define new strategies to tackle key industry challenges and opportunities
  • An engaging and inspiring programme of interrogative talks and stimulating discussions
  • Discover ideas that will transform your youth brands
  • Enjoy extensive networking opportunities

Conference details:

Date: June 14 2018
Time: 8am-12pm
Venue: Sandton Convention Centre
Tickets: R1,300 ex VAT

To book tickets, become a partner or view the conference agenda, visit the website. Follow the conversation on Facebook and Twitter.