The hidden agenda behind Netflix's push for more interactive shows

'Choose your own adventure' shows feel like more personalised entertainment, but they're really just mining us for data, writes Andrea Nagel

27 January 2019 - 00:00 By Andrea Nagel

Used to be, in the olden days, entertainment was an interactive experience. There were fêtes, carnivals, circuses, fencing, theatre complete with rotten tomatoes and, for the more blood-loving among us, public executions.
Then came TV and changed the game completely. Now in the Netflix age, you barely have to think, let alone interact. Algorithms recommend what you should watch, autoplay cues up the next episode, leaving you responsible for nothing but your passive gaze and the minimal requirement of not dozing off.
You're not even required to remember anything you've watched - we don't have enough memory capacity to retain much of the deluge of content that's available. I bet we'd watch the same show over and over again if the various streaming devices didn't keep a record of what's already been viewed.
The executives at Netflix, however, are forecasting a backlash to all this passivity, and rightly so when kids in their millions are turning to video games for a little more interaction...

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