WTF Is Going On?

12 is the magic number for maximum hell-raising on social media

Police have a hit list of 12 instigators in SA’s recent looting debacle, while most anti-vax propoganda can be traced back to just 12 people, researchers say

22 August 2021 - 00:00 By aspasia karras

I’ve come to the realisation lately that my WhatsApp groups are severely underperforming. Never mind my Telegram situation. If I were to rank my social media messaging groups’ output and effectiveness on a scale from zero to Earth-shattering, mine are maybe rattling in at a 1 or 2. No offence offense to my groups, but I’m getting performance anxiety. Where is my social revolution I ask?

Part of the problem is size. There is, it seems, a magic number and I’m sorry to say my social groups are either seriously hyper-inflated or just plain underwhelming in terms of peak participation. Which is probably why all we’re managing to organise are a few random birthday celebrations and some regular walks...

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