Opinion

Let the algorithms do the work of choosing Christmas presents

There's a lot of pressure in picking the perfect pressie. Let's let the tech that knows us best do the work, while we relax and enjoy the holidays

19 December 2021 - 00:00 By Hans MacKenzie Main

The amount of thought that should go into giving a gift varies a great deal across the relationship spectrum. Between countries, little seems to go into the ritual. The main objective appears to be to avoid war by giving a lavishly expensive gift.

Between the parties in a marriage, extensive thought seems to be the absolute minimum. Get the amount of thought wrong — be completely thoughtless about the whole thing — and the best follow-up gift one can expect is a divorce...

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