Meta boss Mark Zuckerberg told employees on the call, which took place on June 30, that Reels represented a “huge opportunity” for Meta, but also noted that the format was “still only about 15% of the size of TikTok”.
On Wednesday, Mosseri took to both Instagram and Twitter to “address a few things we’re working on to make Instagram a better experience”.
“There's a lot going on on Instagram right now. We're experimenting with a number of different changes to the app. So we're hearing a lot of concerns from all of you. So I wanted to take a few moments and clarify a few things.
“One is, if you're seeing a new full-screen version of the feed or you're hearing about it, know that that is a test. It's a test to a few percentage of people out there, and the idea is that a more full-screen experience, not only for videos but for photos, might be a more fun and engaging experience. But I also want to be clear, it's not yet good and we're going to have to get it to a good place if we're going to ship it to the rest of Instagram community.”
Mosseri also addressed concerns about the shift from photos to videos, insisting the app could continue to support photos, while more of the app was moving towards videos. He also touched on the issue of recommendations in the 2:27-minute long clip.
- Additional reporting by Reuters