H&M's on a mission to make sustainability fashionable

Aspasia Karras recently travelled to Paris where she connected with the team behind H&M’s latest Conscious Exclusive Collection to find out more about the brand’s drive towards sustainability Once upon a time the alchemist's greatest quest was to turn coal into gold. It was a case of wishful thinking , but as I stand in the exquisite rooms of the Musée des Arts Décoratifs in the Louvre in Paris, I feel the rush of alchemical success.