Like many fashion-conscious women, Nafeesa Joosab began to feel that the costs of travelling abroad to buy garments for pre-wedding and wedding functions was getting out of hand.
Why not streamline the process, she thought, and instead bring the latest fashion trends to South Africa, using designers who have dressed top Bollywood stars?
It helped that the Pietermaritzburg-based Joosab was an old hand at managing high-end occasions. She has over the years put together many fashion shows and charity fundraising events - and has also imported clothes under her own label.
This, under her company Haute Events, is her greatest accomplishment yet.
Joosab has brought in stylist Eshaa Amiin, who has worked with many of Bollywood's celebrities and was head stylist for Miss India, to curate a collection perfect for the South African market.
The original collection will be showcased tomorrow at an exclusive early-evening fashion show, which will be followed by late night, VIP-only access shopping.