Both Bokang Montjane and Marilyn Ramos held the Face of Eastgate title before going on to become Miss South Africa in 2010 and 2012 respectively.
Celebrities including Shashi Naidoo, Johnny Apple, Jay Anstey and Poppy Ntshongwana, and performers Lira and Josh Ansley, will help choose the winner.
Scouts scoured the mall for stand-out beauties. A professional photographer with a temporary studio was stationed near the Zara store.
As brand ambassador of Eastgate for a year, the winner will walk away with prizes including a trip overseas to participate in an international pageant.
• This article was originally published in The Times.