Bella Hadid on being the face of Bulgari's latest fragrance

'Provocative and intriguing' is how the supermodel describes Bulgari's new scent, Goldea, The Roman Night

12 November 2017 - 00:00 By Staff reporter

What does Bulgari represent for you?
I adore Bulgari's creativity and design - it embodies the essence of Italian glamour. I am excited to represent this unique brand and to interpret its audaciousness and daring style.
Bulgari has been synonymous with some great moments on the red carpet - the Jeweller to the Stars - and I feel privileged to be one of the sparkling stars in the Bulgari constellation.
What image comes to you when you smell Goldea, The Roman Night, and what intrigues you about this scent?
What comes to mind is a playful universe. But, at the same time, a deep sensuality and seduction. This fragrance is like a precious elixir featuring a seductive combination of enveloping notes. It is provocative and intriguing - like the mystery of an irresistible temptation.
How important is fragrance in seduction?
Fragrances and scents are important in terms of evoking memory and mood.
Which values does the Goldea woman represent for you?
She embodies a joyful, glamorous and passionate woman. She is the perfect seductress, with an audacious spirit, who is not afraid to break the rules. She is spontaneous, boundless and almost wild in her freedom.
 
How was your experience shooting the Bulgari campaign in Rome?
I loved the experience. When in Rome, you understand that being Roman is truly a way of life; it is a life lived at the very fullest of its emotion - and it's contagious! I had fun interpreting this Bulgari heroine - the protagonist of such an exciting escape in the Roman night.
 
 
What is your definition of beauty?
I think beauty depends on having a good personality. Being compassionate is something that makes you stand out - that's beautiful to me.What makes Roman nights so magical?
Each time I walk through Roma by night, I have this feeling that everything is possible, everything has a story and everything is magical.
The colours on the monuments are incredible; they are unique, full of history, legend and myth. It's as if we were part of something larger than life, almost unreal.
If you had one night to live in Rome with your friends, what would you do?
I would find a rooftop to enjoy the wonderful views, have a plate of pasta and a glass of wine and enjoy a perfect night...

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