"Throughout my career, I've seen many of these tricks up close, whether it's on a movie set or a cover shoot," said Ursula Stephens, Suave Professionals celebrity hair stylist, in a statement.
The clip is part of Suave's stripped-back new campaign, which eschews the above-mentioned gimmicks and instead features models styling their own hair, using the brand's products.
"Our research showed that most women don't believe they can get the hair they see in hair care advertising and that really stuck with us," said Jennifer Bremner, marketing director for Suave. "We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair."
The campaign is the latest of several beauty ads shunning industry illusions for a more honest approach.