Vans collaborates with Van Gogh Museum to create wearable art

30 July 2018 - 13:22
By AFP Relaxnews
Van Gogh's 'Almond Blossom' on a satin bomber jack.
Image: Vans Van Gogh's 'Almond Blossom' on a satin bomber jack.

Vans has partnered with the Van Gogh Museum in Amsterdam on a collection that brings the Dutch artist's masterpieces to Vans' iconic shoes and apparel.

The brand and the museum selected four main bodies of work to be used as themes in the collection - SkullAlmond BlossomSunflowers and the artist's self-portrait.

Van Gogh's studies of skeletons, carried out when he began to formally study art, will be seen on the Vans Classic Slip-On, a long-sleeve tee, hoodie and hat, each incorporating the details of his brushstrokes in a reimagined checkerboard print.

One of the artist's famous Sunflowers paintings patterns a pair of Authentic sneaker as well as a tee and hoodie, while Almond Blossom appears digitally printed on the satin material of a bomber jacket, hat and backpack.

Van Gogh's self-portrait likewise makes it onto the Authentic, as well as on an oversized tee.

'Sunflower' print on Vans Authentic sneakers.
Image: Vans 'Sunflower' print on Vans Authentic sneakers.

A final group of designs includes the artist's drawing Old Vineyard with Peasant Woman printed on the Old Skool sneaker and a Classic Slip-On featuring excerpts from handwritten letters from Vincent to his brother, Theo.

The Vans x Van Gogh Museum Collection will be available worldwide on August 3 at and Vans retail stores, as well as at and at the Van Gogh Museum in Amsterdam.