Designer Lilay Yuzgulen's vegan leather watches make a subtle statement

The designer behind Rosefield Watches talks fashion trends, wardrobe essentials and her latest collection, 'Premium Gloss'

28 October 2018 - 00:00 By Staff Reporter

How did you establish your career?
I studied advertising at Willem de Kooning academy in the Netherlands and got my Bachelor of Arts and Design in 2014. While studying, I realised that I wasn't interested in becoming a female Don Draper so I refocused on Branding & Lifestyle.
I've done freelance projects for agencies and worked at a magazine. I started at Rosefield as creative brand manager. Soon I was head of the creative department. My main focus and passion is fashion and image creation.
Describe your brand in one line?
Fashion-forward watches where classic meets modern and is unique to each person's individual style.
What inspired your latest collection?
There's always one standout trend seen both on and off the runway and the patent leather trend struck me the most.
The Premium Gloss collection is inspired by this sleek trend and is all about making a statement in a subtle way.
Your brand's muse?
Cool city girls who are curious, cosmopolitan, with a dynamic lifestyle, who love travelling and are passionate about art and fashion.
What are your style staples?
I like to keep it cool, relaxed and fun. I love crazy shoes, bags and accessories, so to balance it out I keep the clothes simple.
A good pair of jeans, preferably vintage and flared, always works. Other essentials you'll find in my closet are a power suit, chunky shoes and a floral midi-dress.
Your favourite trends for the season?
Oversized gold earrings, block heel mules, super-sized sleeves and standout '90s sunnies...

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