Snoop Dogg is the new face of G-Star RAW

Snoop Dogg and G-Star RAW's 'Say it Witcha Booty’ in tongue-in-cheek global campaign

07 September 2021 - 07:00
Sponsored
The campaign merges G-Star RAW’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation.
The campaign merges G-Star RAW’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation.
Image: Supplied/G-Star RAW

Dutch denim brand G-Star RAW’s latest worldwide Hardcore Denim campaign is helmed by a custom-made version of the soundtrack single “Say it Witcha Booty”, by the multi-platinum artist and icon Snoop Dogg. 

“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead,” says Snoop.

The living legend and a globally recognised innovator is simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals'' such as Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

The campaign merges G-Star RAW’s Hardcore Denim philosophy with Snoop’s signature blend of humour, style, and backside appreciation. The collaboration is brought to life by a video that celebrates denim booties, featuring men, women, islands, hot air balloons and yes … even doggs. 

Gwenda Van Vliet, G-Star RAW chief marketing officer says, “Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

The G-Star RAW Say it Witcha Booty collaboration with Snoop Dogg debuts on September 8 2021.

For information on the Say it Witcha Booty campaign, visit
www.gstarraw.com.

Watch the video below:

This article was paid for by G-Star RAW.

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