“Through this partnership, H&M aims to support small business owners and promote the local design industry in SA. We are so excited to offer our customers the opportunity to shop this beautiful collection at selected H&M stores, and to include locally made, handcrafted products in our existing H&M Home product selection in-store,” says Caroline Nelson, H&M SA country manager.
Mothoa says: “The ethos of Neimil is to tell authentic stories through our products and to always reinvent the narrative of what handcraft is. Expect a piece of ourselves in this collection, a feeling of love and warmth. H&M is giving us a platform to share our story and our craft with the world, and supporting us in its stores to help us grow. This felt right, and this is why we are here.”
The Neimil collection will be available in-house at H&M stores in Sandton City, V&A Waterfront and Menlyn Park from November 4 2021.
This article was paid for by H&M.