“What the hell? That's so silly, it's just one of the ways I choose to express myself. It's not an extension of my being, so I want people to not really care too much about what other people say in regards to beauty standards.”
The wig range features three main branches, namely “boss bae” for the fierce women, “the queen” for the relaxed “at home” look, and for those who love to turn heads, “the showstopper”.
While the brand might be aimed at women, Thulo stresses it is inclusive, even without needing to segregate which wigs belong to which group.
“The range is for whoever the f*** wants to wear the range, including the queer community,” she says encouragingly with performance sensation Coachella Randy in mind.
“I would love to see more queer people in the wigs, that would be fantastic to me — next level.”
Thulo is working on her latest album. She is also venturing into the apparel sphere in the future and is set to expand her presence in the perfume industry.